Prof. Colin Ellard

Prof. Colin Ellard

University of Waterloo, Ontario, Canada

Neuroscientist, author and design consultant working at the intersection of psychology and architectural and urban design. Colin is the author of ‘Places of the Heart: The Psychogeography of Everyday Life’, exploring how homes, workplaces, cities and nature influence the brain and body.


Visual neuroscience, streetscape design and architectural atmosphere

"In this talk, I will begin by describing some of the basic facts of visual perception and neuroscience, with an emphasis on findings that relate to the experience of the city.  I will focus in particular on the influence of the centre and the periphery and suggest, with some support from recent studies in my lab, that the peripheral visual field makes a special contribution to the experience of architectural atmosphere and, through this, affects our emotional state and our engagement in city spaces."