Real Estate and Urban Psychology: The Benefits of an Approach Focused on Human Needs
Urban psychology focuses on understanding people’s behaviour and perception of the built environment. In her talk, Alice will share her experience on incorporating psychological knowledge into real estate and urban development projects.


Alice Hollenstein

Deputy Manager, Center for Urban & Real Estate Management, University of Zurich

Alice Hollenstein is the founder of Urban Psychology Consulting & Research. She is also the deputy managing director of the Center for Urban & Real Estate Management at the University of Zurich and lecturer for Urban Psychology at the TU Berlin. Previously Alice has worked in marketing. She holds a MSc in Psychology, Economics and Environmental Sciences.


Linking financial and social profit | The Economic Potential of Neuroscience for Architecture

26 October, 2018

Lombardini22, 22 Via Lombardini, 20143 Milano, Italy