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The Centre for Conscious Design

Priya Prakash

D4SC – Design for Social Change

Priya Prakash is designer-founder of London based award-winning D4SC – Design for Social Change Ltd -The applied urban innovation studio develops collaborative products and services combining human and machine intelligence to co-create smarter cities with people.

Changify #SmarterStreets D4SC’s intelligent people- powered decision making platform to improve public infrastructure got awarded by Innovate UK to pilot in Plymouth with Amey Ferrovial. It resulted in reducing average road inspection costs by 22%, increasing citizen satisfaction and contractor responsiveness by 19.8% and is being scaled across UK and Asia. Prakash is on ‘Tech City Insider 100’, IBM’s People for Smarter Cities and featured in FT, Sunday Times, BBC, Wired, Guardian and the Queen’s 2017 Honours list for award winning work in Chinese smart cities using data to improve public safety.

Prior to D4SC, Priya was Head of Mobile Phone User Experience at Nokia where she led the global design team to launch affordable smart phones – Nokia Asha in 144 countries. At BBC, she was lead-designer and co-inventor of iPlayer with joint patents.

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