Adam is Founder and Executive Creative Director for pioneering Experience Masterplanners FreeState, he is Global Head of Design at leading international design practice Hassell, he is internationally recognised as an expert in experience design and is personally responsible for storyboarding some of the world’s greatest brands. Graduate of the RCA in 1999, trained as an architect and artist, he creates and curates experiences for some of the most exciting and demanding clients on the planet, from the world’s biggest brands including Sony, Nokia and Virgin Atlantic, to world-class property developers including Brookfield Mutiiplex and Exemplar. Whether working with global brands, property developers or major institutions he is an expert in developing user-focused stories, designed journeys and immersive experiences that connect people with brands, each other and places.