Founder of Trulery
Dr. Sarah Seung-McFarland is a licensed psychologist, fashion & design psychology consultant, and the founder of Trulery.com. Her work focuses on design and fashion psychology, incorporating trauma-informed design principles. With nearly two decades of clinical experience, she applies psychological research to clothing, interiors, and everyday environments to examine how design choices shape emotional experience, regulation, and identity across diverse lived experiences.
She holds a doctorate in counseling psychology and has completed additional training in design psychology and interior design. She is the founder of Trulery, a fashion and design psychology platform that integrates research-informed consultation and styling, editorial storytelling, and a curated vintage shop. She blends psychology with fashion & interiors to help you create a space and wardrobe that truly reflects you.
