What is Conscious Design?

Itai is a practicing architect, researcher, and multidisciplinary artist focusing on the relationship between people and place. He is the Founder of The Centre for Conscious Design, and Director of Hume – a Science-Informed architecture and urban design practice.

In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building environments that are aware and responsive, using data analysis, AI, tech, and science-informed design. For his work in advancing changes in the design profession, he was named by Metropolis Magazine as one of 2020’s ‘Game Changers’ in transformative ideas in Health, Social Justice, Technology, and Urbanism.

Itai carries out thought leadership and advisory roles in a number of other research and policy bodies, contributing to strategies that focus on systems change and the promotion of design as a socially conscious profession.

His work and writing has been featured internationally and he is a regular speaker at events focused on the built environment and human impact.

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