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Director The Centre for Conscious Design
Director at Hume
Itai is a practicing architect and researcher focusing on designing with the human experience in mind. He is Director of Hume, a science-informed architecture and urban design practice backed by research at its Human Metrics Lab. In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building people-centred environments that are aware and responsive using data analysis, AI, tech, and behavioural science in design. Itai is the Director of The Centre for Conscious Design, a think tank focused on using design to address urban challenges facing society today and in the future. The centre publishes open-access research and organises human-centred and science-informed design events worldwide. A fellow at The Centre for Urban Design and Mental Health (editing its inaugural journal), and at the Urban Design Forum, Itai also carries out thought leadership roles in bodies such as Harvard and Brookings Institution and is on the Advisory Council of the Academy of Neuroscience for Architecture. An alumnus of The Bartlett School of Architecture, UCL, Itai has worked alongside the late visionary architect Jan Kaplicky at Future System on projects such as the Ferrari Museum in Modena. His design work and writing has been featured internationally and he is a regular speaker at events focused on human-centred design.