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Behavioural Science as a Multiplier of Expression

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Ting Jiang is a global expert and thought leader in behavioral change and innovation, received her Ph.D. degree in Economics and publishes findings across a broad range of disciplines. After a decade of applying behavioral science and social norm insights to designing effective policies, programs and products, she has been taking an intentional work pause to spend time with her family and friends, while diving further into games and products development, as well as writing up some of her learnings as a way to prepare herself for the next chapter in life.

She has a unique talent of leading teams of diverse talents and backgrounds, bridging different paradigms and disciplines in creating science-based yet practical solutions. Her outstanding creativity, deep expertise in norm change and habit change within behavioral science, together with her extensive experience leading projects globally consulting for diverse organizations and companies, makes her a unique add to any team looking for a high-level team lead who can empower the team with a strong and clear vision, as well as an effective consultant who can help design cutting-edge and scalable behavioral science informed solutions.

Itai is a practicing architect, researcher, and multidisciplinary artist focusing on the relationship between people and place. He is the Founder of The Centre for Conscious Design, and Director of Hume – a Science-Informed architecture and urban design practice.

In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building environments that are aware and responsive, using data analysis, AI, tech, and science-informed design. For his work in advancing changes in the design profession, he was named by Metropolis Magazine as one of 2020’s ‘Game Changers’ in transformative ideas in Health, Social Justice, Technology, and Urbanism.

Itai carries out thought leadership and advisory roles in a number of other research and policy bodies, contributing to strategies that focus on systems change and the promotion of design as a socially conscious profession.

His work and writing has been featured internationally and he is a regular speaker at events focused on the built environment and human impact.

Designing for Life

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