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Harnessing the Power of the Silver Economy

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Melissa Gong Mitchell is Executive Director of the Global Coalition on Aging, the leading business voice on aging policy and strategy. She also serves as Managing Director at High Lantern Group, a strategic communications consulting firm. GCOA uniquely brings together global corporations across industry sectors to promote good public policy and market-based solutions centered on healthy and active aging. In her role, Melissa is responsible for the operations and management of the coalition, internal and external communication strategies, and member and stakeholder outreach and development, including fostering relationships and aligning partners across industry, academia, the NGO community, advocacy organizations, governments and global institutions.

Melissa has spoken around the world about the opportunities of the aging mega-trend and the role of business in leveraging aging for economic growth. She has served as a member of the Professions Working Group that advises the Age- friendly New York City Commission and as a member of the Benefit Committee of the Skin Cancer Foundation.

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