Suchi Reddy, Founding Principal of Reddymade, established her firm in 2002. “Form follows feeling ” is Reddy’ s mantra, and her primary focus and passion is “neuroaesthetics”, the study of how the built environment affects us. Suchi Reddy is a member of the Van Alen Institute Leadership Council, and Board Member for the Design Trust for Public Space and Storefront for Art and Architecture. In Fall 2019, she will be The Plym Distinguished Professor at the University of Illinois School of Architecture.